Abdul Samad Portfolio
Turning Analytics into Actions, and Strategies into Success.
I’m a hands-on marketer with 5+ years turning data into real-world wins. From technical expertise to creative brand makeovers, I build strategies that speak to your bottom line.
Abdul Samad Portfolio
Turning Analytics into Actions, and Strategies into Success.
I’m a hands-on marketer with 5+ years turning data into real-world wins. From technical expertise to creative brand makeovers, I build strategies that speak to your bottom line.
Real Projects. Real Growth.
A look at how strategy and creativity come together to drive results. From SEO and paid ads to complete brand transformations, I deliver measurable impact that moves the needle.
Real Projects.
Real Growth.
A look at how strategy and creativity come together to drive results. From SEO and paid ads to complete brand transformations, I deliver measurable impact that moves the needle.
Brand Identity
Brand Creation & Growth at The Black Cardamon
I built the brand identity from the ground up—designing the shop’s look and feel, print materials, and everything in between. I also introduced SOPs to streamline how the team operates, ensuring consistent messaging and smoother day-to-day workflows.
Brand Identity
Brand Creation & Growth at The Black Cardamon
I built the brand identity from the ground up—designing the shop’s look and feel, print materials, and everything in between. I also introduced SOPs to streamline how the team operates, ensuring consistent messaging and smoother day-to-day workflows.
Creative
& Design
Research shows our brains process visuals 60,000 times faster than text. That’s why each design element I create does more than just look good. It tells the brand’s story at a glance. Whether I’m modernising flyers or inventing an entirely new identity, my goal is to spark an instant emotional connection. From subtle font tweaks to comprehensive overhauls, every choice is strategic.
Creative & Design
Research shows our brains process visuals 60,000 times faster than text. That’s why each design element I create does more than just look good. It tells the brand’s story at a glance. Whether I’m modernising flyers or inventing an entirely new identity, my goal is to spark an instant emotional connection. From subtle font tweaks to comprehensive overhauls, every choice is strategic.
Advanced Analytics
Data-Driven Campaigns at iCoTech Services
I built and executed multi-channel marketing campaigns backed by a strong foundation of data. Using tools like Google Analytics 4 and Search Console, I tracked performance and refined strategies in real-time. Custom JavaScript scripts enhanced data precision, while integration with BigQuery allowed for advanced analysis. To bring insights to life, I created interactive dashboards in Looker Studio, making complex data accessible and actionable for stakeholders.
Advanced Analytics
Data-Driven Campaigns at iCoTech Services
I built and executed multi-channel marketing campaigns backed by a strong foundation of data. Using tools like Google Analytics 4 and Search Console.
I tracked performance and refined strategies in real-time. Custom JavaScript scripts enhanced data precision, while integration with BigQuery allowed for advanced analysis. To bring insights to life, I created interactive dashboards in Looker Studio, making complex data accessible and actionable for stakeholders.
Social Media
Leading Teams for
Impactful Social Media
Social media is more than just a communication tool—it’s a driver of growth and lead generation. At Age Cymru Gwent, I mentored a junior team to craft engaging content that connected with our audience while maintaining brand authenticity.
Boosting Followers and Driving Leads with Strategy
By modernising graphics, implementing strategic content calendars, and optimising campaigns, I helped grow the brand’s social following by over 3,000. This boosted visibility and significantly enhanced lead generation, turning social media into a key asset for business development.
Social Media
Leading Teams for
Impactful Social Media
Social media is more than just a communication tool—it’s a driver of growth and lead generation.
At Age Cymru Gwent, I mentored a junior team to craft engaging content that connected with our audience while maintaining brand authenticity.
Boosting Followers &
Driving Leads with Strategy
By modernising graphics, implementing strategic content calendars, and optimising campaigns, I helped grow the brand’s social following by over 3,000.
This boosted visibility and significantly enhanced lead generation, turning social media into a key asset for business development.
SEO
Through a comprehensive SEO strategy paired with high-impact video content, I transformed PrinterCo’s online presence. Starting from a domain authority of 0, I elevated it to an impressive 59, driving a significant increase in organic traffic.
My efforts also secured top-3 SERP rankings for the highly competitive keyword “WooCommerce POS printer,” positioning the brand as a leader in its niche.
SEO
Through a comprehensive SEO strategy paired with high-impact video content, I transformed PrinterCo’s online presence. Starting from a domain authority of 0, I elevated it to an impressive 59, driving a significant increase in organic traffic.
My efforts also secured top-3 SERP rankings for the highly competitive keyword “WooCommerce POS printer,” positioning the brand as a leader in its niche.
Web Development
Custom WordPress Solutions
I built a custom WordPress theme, tailoring CSS and HTML to match the brand’s unique identity.
I staged all changes in a controlled environment before rolling them out to production, ensuring zero downtime and a polished launch.
Along the way, I trimmed unnecessary plugins, compressed scripts, resized images, and deployed caching best practices to keep performance at its peak.
Web Development
Custom WordPress Solutions
I built a custom WordPress theme, tailoring CSS and HTML to match the brand’s unique identity.
I staged all changes in a controlled environment before rolling them out to production, ensuring zero downtime and a polished launch.
Along the way, I trimmed unnecessary plugins, compressed scripts, resized images, and deployed caching best practices to keep performance at its peak.
Employment History
OCT 2024 — Present
Marketing Manager
The Black Cardamon
Drove holistic branding and marketing strategies, established SOPs, coached social media teams, and leveraged real-time reporting for informed decisions.
MAY 2024 — DEC 2024
Marketing Executive
iCoTech Services
Optimised multi-channel campaigns, integrated advanced analytics (GA4, GTM, BigQuery), and boosted lead generation by 25%.
FEB 2023 — APR 2024
Web Developer
Cardstream
Built custom WordPress themes, led major rebranding metrics, and streamlined site migrations for seamless user experiences.
APR 2022 — FEB 2023
Comms & IT Coordinator
Age Cymru Gwent
Enhanced campaign performance through data-driven insights, mentored a creative team, and secured a 20% increase in online engagement with Google Ad Grants.
JUL 2021 — APR 2022
Digital Project Coordinator
Age Cymru Gwent
Established content calendars, oversaw multi-channel campaigns, and maintained GDPR compliance.
NOV 2017 — SEP 2021
Marketing Executive
PrinterCo Ltd
Achieved 35% organic traffic growth, improved conversion rates by 22%, and elevated brand visibility with strategic video campaigns.
Employment History
OCT 2024 — Present
Marketing Manager
The Black Cardamon
Drove holistic branding and marketing strategies, established SOPs, coached social media teams, and leveraged real-time reporting for informed decisions.
MAY 2024 — DEC 2024
Marketing Executive
iCoTech Services
Optimised multi-channel campaigns, integrated advanced analytics (GA4, GTM, BigQuery), and boosted lead generation by 25%.
FEB 2023 — APR 2024
Web Developer
Cardstream
Built custom WordPress themes, led major rebranding metrics, and streamlined site migrations for seamless user experiences.
APR 2022 — FEB 2023
Comms & IT Coordinator
Age Cymru Gwent
Enhanced campaign performance through data-driven insights, mentored a creative team, and secured a 20% increase in online engagement with Google Ad Grants.
JUL 2021 — APR 2022
Digital Project Coordinator
Age Cymru Gwent
Established content calendars, oversaw multi-channel campaigns, and maintained GDPR compliance.
NOV 2017 — SEP 2021
Marketing Executive
PrinterCo Ltd
Achieved 35% organic traffic growth, improved conversion rates by 22%, and elevated brand visibility with strategic video campaigns.
Education
Outside of work, I’m pursuing a Cyber Security degree.
I believe it complements my marketing expertise—knowing data security and privacy best practices helps me run safer campaigns, maintain compliance, and build greater trust with our audience.
Overall, I’m excited about leveraging this mix of creative marketing, analytics, and secure data management to deliver impactful results.
Education
Outside of work, I’m pursuing a Cyber Security degree.
I believe it complements my marketing expertise—knowing data security and privacy best practices helps me run safer campaigns, maintain compliance, and build greater trust with our audience.
Overall, I’m excited about leveraging this mix of creative marketing, analytics, and secure data management to deliver impactful results.
See Your Next Success Here
Contact me to learn how I can help take your project—and your brand—to new heights.
See Your Next
Success Here
Contact me to learn how I can help take your project—and your brand—to new heights.